With us, you'll find everything you need for your bakery or bakery outlet. We are a leading wholesaler and producer, serving bakeries and large-scale catering operations both nationally and internationally. As a full-service supplier to bakeries, confectioneries, and cafes, we offer a unique selection of beverages, ingredients, and frozen products designed to help you stand out in the market.

We produce key product categories in-house, including marzipan, almond paste, baking mixes, piping gel, and bread and cake mixes. As a wholesaler, we also offer a broad range of products, from chocolate and frozen berries to yeast, spreads, and a wide variety of sweet and savory frozen baked goods and desserts.

Own Production and Distribution Since 1936

Founded in 1936, Pals began by producing margarine at Bislett in Oslo, delivering it by bicycle to private customers. In 1950, we expanded by opening a marzipan and piping gel factory, followed by a coffee factory in 1964. Since then, we have produced and distributed exclusive products nationwide to bakeries and the "out of home" segment, using our own vehicles from our factories in Asker.

We are committed to providing quality products for customers who want to stand out. Our almond pastes, made from carefully selected raw materials, are renowned for their rich flavor and superior quality. Our dedication to tradition has been our hallmark for generations.

Exclusive Supplier for International Market Leaders

Since 1936, we have developed valuable experience and built a network of international market-leading producers. This allows us to stay ahead of trends, access innovative new products, and offer support for test baking and machine adaptation.

An Attractive Supplier

In our latest customer survey, respondents emphasized our product quality, reliable delivery, wide assortment, close follow-up, and sustainable production as the main reasons for choosing us. They also appreciate our initiatives that foster relationships, provide challenges, and offer educational opportunities.